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Sunday
Aug072011

Spanish-language TV grows, advertisers hold back

This week I'll be wrapping up a story on the Spanish-language television market in the United States.

It's a segment that is growing at a very fast rate, and more Hispanic broadcast and cable nets in the US are producing their own programming, instead of simply buying in content from production houses in Latin America. 

But many advertisers remain to be convinced of the power of the Hispanic dollar. Spanish-language TV commands a much higher proportion of the overall US television audience than ad spending would suggest.

I'll be visiting the studios of Telemundo in Miami to examine this phenomenon, and how America's shifting demographics are changing the broadcast landscape. Look out for the story from AFP TV.

Steve Mort - US correspondent, Miami

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